I was always a visual thinker, fascinated by style, aesthetics, graphics, and especially typography. When I was 12 years old, my relationship with the digital world began. Back when Adobe Flash and Photoshop were my favorite games to play I used to design websites, mobile OS themes (in the pre-smartphone era) and even silly flash-based games.
Today, I thrive in the fast-paced world of tech, yet I never compromise on thorough work. Working with me means working transparently and collaboratively. I see myself as a facilitator, sharing work-in-progress early and often, and ensuring clear communication in order to deliver the best possible results. I consider my work as curating patterns and identifying trends, while striving to balance uniqueness with measurable outcomes.
I love testing boundaries and challenge conventional thinking – asking questions is my superpower. I'm a big-picture oriented person, often switching perspectives to gain a broader understanding. My goal is always to foster a growth mindset in myself and hopefully, in my surroundings. Devoted by nature, ambitious in my aesthetic aspirations, and believing both god and the devil are in the details.
I love working with authentic, open minded individuals. People who are focused yet adaptable, and appreciate the value of communication. I can not underestimate the importance of a good brief, or an accurate feedback.
Designed Lance’s mobile app (Android & iOS) while maintaining and expanding an existing UI-library. Designed & iterated over visual marketing assets and paired landing pages (Webflow). Maintained & expanded existing brand visual language. Researched, both qualitative & quantitive - gathered feedback, initiated surveys & conducted remote usability-testings.
Designed & prototyped a mobile app (Android & iOS). Researched, conceptualized & iterated with product managers over a web BaaS platform. Created a dedicated, holistic design-system for the two platforms. Crafted a brand strategy, visual language, and a brand-book (yet eventually, it was never released.)
Conceptualized & designed features for iOS mobile app, from wireframe to handoff. Initiated and led a project to craft Juno’s first design-system. Led a project to support dark-mode theme for both rider’s and driver’s apps. Initiated a bi-weekly ‘Support buddy’, which had designers accompanied to support specialists to listen to rider’s problems.
Worked directly with clients to define & articulate product requirements. Designed, from wireframe to handoff, more than 5 digital products within 1 year. Iterated, directly with clients, over more than 7 existing products the studio had. Occasionally helped developers with front-end implementation.
Worked as a freelancer with WOO’s design team, helping them to design UI components, presentations, and brand assets for internal & external usage using existing brand guidelines.
Designed logos and brand guidelines for small clients. Worked directly with clients such as Amdocs, The Ritz Carlton Hotel, and more to design marketing materials and internal graphic assets, both for print and digital. Designed the visual identity and brand guidelines for Ashdod’s first Hip-Hop festival, called ‘Vav’.
Designed logos as well as brand identities, presentations, and marketing websites for small and big clients. Worked with big companies such as Bezek, Hever, and Le'umi Bank, to design internal graphics for day to day and special events.