I’ve been designing for screens since I was 12, back when Flash was cool and phones were still allowed to be weird. I made websites, mobile OS themes, and extremely questionable Flash games. Luckily, my taste got better.
Today, I design complex digital products - mostly in fast-moving startups that require focus and intensity. I turn dense systems and complex relationships into a simple story that communicates clearly.
I’m a systems thinker with a visual bias. I care about both appearance and tech and believe everything is in the details. Working with me is transparent and collaborative - I share early, explain tradeoffs, ask uncomfortable questions, and expect focused feedback. I cannot overstate the importance of a good brief.
I work best with sharp, open-minded people who communicate honestly and adapt easily.
Experience
Product Designer @ Cato Networks
Designing clarity into complex security workflows - helping teams understand, prioritize, and act on risky findings. I joined Cato following its acquisition of Aim Security, bringing an AI-security perspective to the wider platform.
Product Designer @ Aim Security
Designed an enterprise AI-security product that turned emerging AI risks into a usable investigation and protection platform. Maintained the design system, brand system, and company website. Aim Security was acquired by Cato Networks in 2025.
Product Designer @ Nilus
Designed Nilus’s treasury platform and partnered closely with engineering to build a lightweight design system that could keep pace with the company. Explored new product offerings and identified user goals in new domains to craft an efficient and reliable interface.
Product Designer @ Lance / Sequence
Owned product design for Lance’s iOS and Android app, expanded the UI library, and created marketing assets and Webflow landing pages. Ran surveys, interviews, and remote usability tests - qualitative and quantitative research that helped pivot Lance’s offering into Sequence, its successful successor product.
Product Designer @ esh
Designed and prototyped iOS and Android experiences and worked with product managers on a BaaS platform. Built a shared design system and created the first brand strategy and brand book. The brand never shipped; the work still mattered.
Product Designer @ Juno
Designed iOS features from early wireframes through handoff. Initiated Juno’s first design system, led dark mode design across the rider and driver apps, and started a biweekly “Support Buddy” program so designers could hear user problems directly instead of guessing.
Product Designer @ Apricode
Defined product requirements directly with clients and designed more than five digital products from wireframes to handoff in one year. Improved seven existing products and occasionally crossed the line into front-end implementation.
Freelance Designer @ WOO
Supported WOO’s design team with UI components, presentations, and brand assets for internal and external use, all within the existing brand system.
Graphic & UI Designer @ Nadmiz Studio
Designed logos and brand guidelines for small clients. Worked directly with clients including Amdocs and The Ritz Carlton Hotel to design marketing materials and internal graphic assets, for both print and digital media. Designed the visual identity and brand guidelines for Ashdod’s first hip-hop festival, ‘Vav’.
Graphic Designer @ WD Creative
Designed identities, presentations, and marketing websites for clients ranging from small businesses to Bezeq, Hever, and Bank Leumi.